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Search: subject:"Retailer associations"
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
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Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market
Bhukya, Ramulu
- In:
Journal of management research
7
(
2015
)
2
,
pp. 375-385
Persistent link: https://www.econbiz.de/10010510571
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