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social media marketing
consumer purchase decision process
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social media evaluation
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social media metrics
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Social media evaluation metrics
Skulme, Ronalds
;
Praude, Valerijs
-
Instytut Badañ Gospodarczych (IBG)
-
2015
be used to evaluate the return of social media activities depending on
consumer
purchase
decision
process
stage the …
Persistent link: https://www.econbiz.de/10011249455
Saved in:
2
Social media evaluation metrics
Skulme, Ronalds
;
Praude, Valerijs
-
2015
be used to evaluate the return of social media activities depending on
consumer
purchase
decision
process
stage the …
Persistent link: https://www.econbiz.de/10012232386
Saved in:
3
Social media evaluation metrics
Skulme, Ronalds
;
Praude, V. R.
- In:
Oeconomia Copernicana
7
(
2016
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011499467
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