Cuong Quoc Nguyen; Anh Minh-Tu Nguyen; Tran, Phong - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-11
market via cross-border e-commerce adoption. This study assesses the critical determinants of cross-border e-commerce … cross-border e-commerce adoption intentions among SMEs in Vietnam. The research method utilised Structural Equation … norms, and attitudes toward CBEC adoption are the critical determinants of cross-border e-commerce adoption intention among …