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Search: subject:"fashion marketing"
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Fashion
43
Mode
42
Consumer behaviour
32
Konsumentenverhalten
32
Bekleidungsindustrie
25
Clothing industry
25
Fashion marketing
23
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Marketing management
13
Marketingmanagement
13
fashion marketing
13
Social Web
11
Social web
11
Marketing
9
Luxury goods
8
Luxusgüter
8
Emerging economies
7
Schwellenländer
7
Textile distribution
7
Textilhandel
7
Brand image
6
Markenimage
6
Brand
5
Markenartikel
5
Social media
5
Advertising effects
4
Werbewirkung
4
Africa
3
Beziehungsmarketing
3
China
3
Developing countries
3
Entwicklungsländer
3
KMU
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
SME
3
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Undetermined
39
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1
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Article
43
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
1
Language
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English
43
Undetermined
1
Author
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Mogaji, Emmanuel
6
Bosah, Genevieve
4
Brooksworth, Frederica
4
Bhaduri, Gargi
2
Ko, Eunju
2
Yoo, Jinyoung Jinnie
2
Almaguer Buentello, Daniel
1
Amatulli, Cesare
1
Anning-Dorson, Thomas
1
Aydin, Gokhan
1
Bai, Huifeng
1
Bardey, Aurore
1
Biela, Cosima
1
Brandão, Amélia Maria Pinto da Cunha
1
Braun, Kerstin
1
Cantista, Isabel
1
Cantoni, Lorenzo
1
Casidy, Riza
1
Chae, Heeju
1
Cheung, Jenny
1
Choi, Sungchul
1
Cleff, Thomas
1
Cooper, Tony
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
1
Delille, Damien
1
Di Matteo, Serena
1
Dobele, Angela R.
1
Dourado, Pedro
1
Dwivedi, Yogesh Kumar
1
Fernández Pardo, Ana
1
Fischbach, Sarah
1
Ge, Baoru
1
Grantz, Thimo
1
Ha-Brookshire, Jung E.
1
Harrison, Brooke
1
Hati, Sri Rahayu Hijrah
1
Head, Milena
1
Hill, Jemma Helen Oeppen
1
Hsiao, Shih-Hui
1
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Published in...
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Journal of global fashion marketing : JGfM
7
The journal of product & brand management
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
International journal of advertising : the review of marketing communications
2
Building corporate identity, image and reputation in the digital era
1
Business & professional ethics journal
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of African business
1
Journal of Business Research
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
43
RePEc
1
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31
See now, buy now model : a passport to fashion brand equity
Brandão, Amélia Maria Pinto da Cunha
;
Dourado, Pedro
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
),
pp. 33-55
Persistent link: https://www.econbiz.de/10012668165
Saved in:
32
Logos, ethos, pathos and the marketing of higher education
Hill, Jemma Helen Oeppen
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10012258498
Saved in:
33
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
34
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
35
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
36
Why forward viral fashion messages? : the moderating roles of consumers’ fashion traits and message orientation
Kobia, Caroline
;
Liu, Chuanlan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10011804504
Saved in:
37
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
38
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
39
Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin
;
Cleff, Thomas
;
Walter, Nadine
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
Saved in:
40
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
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