//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"participatory marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
participatory marketing
2
Beziehungsmarketing
1
CCT
1
E-commerce
1
Electronic Commerce
1
Internet
1
Legitimacy
1
Legitimität
1
Museum
1
Participatory marketing
1
Relationship marketing
1
SDL
1
Social Web
1
Social web
1
Sustainability marketing
1
Web 2.0
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
Website
1
access-based marketing
1
consumer culture theory
1
desacralization
1
functional marketing
1
holonic theory
1
legitimacy
1
museums
1
second-hand marketing
1
service dominant logic
1
systems
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Basile, Gianpaolo
1
Capolupo, Nicola
1
Chionne, Roberto
1
Kelleci, Alpaslan
1
Mencarelli, Rémi
1
Pulh, Mathilde
1
Published in...
All
International journal of arts management
1
International journal of business and globalisation : IJBG
1
Journal of macromarketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Four-stage model of value creation for sustainability-oriented marketing : en route to
participatory
marketing
Kelleci, Alpaslan
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012802023
Saved in:
2
The role of content analysis in the brand-consumer relationship : a systemic view
Capolupo, Nicola
;
Basile, Gianpaolo
;
Chionne, Roberto
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
3
,
pp. 383-400
Persistent link: https://www.econbiz.de/10012153200
Saved in:
3
Web 2.0 : is the museum-visitor relationship being redefined?
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
International journal of arts management
18
(
2015
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10011414778
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->