Ghotbabadi, Ali Ramezani; Feiz, Setareh; Baharun, Rohaizat - In: International Journal of Academic Research in Business … 5 (2015) 2, pp. 267-286
Service quality measurement is one of the significant measurement tools for firms to understand consumers’ needs and … general agreement on one particular model used as the measurement of service quality perceived, there are some effective … researches on the service quality measurement models. The article reviews the advantages and disadvantages of the main service …