Guo, Lihuan; Wang, Wei; Wu, Yenchun Jim; Goh, Mark - In: Financial innovation : FIN 7 (2021), pp. 1-23
This study examines the role of social connections and network centrality in attracting funders to crowdfunding … campaigns. We classify social connections as either external (e.g., Facebook) or internal (e.g., investing in online platforms … connections. We construct a digraph network for the internal social connections and use PageRank, HITS, and centrality to obtain …