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Marketing letters : a journal of research in marketing
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Journal of retailing and consumer services
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Tourism management : research, policies, practice
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Management learning : the journal for managerial and organizational learning
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International journal of wine business research : IJWBR
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1
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
4
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
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