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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~person:"Kohlbacher, Florian"
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Kohlbacher, Florian
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The silver market phenomenon : marketing and innovation in the aging society
SpringerLink / Bücher
3
Asia Pacific business review
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
1
Springer eBook Collection / Business and Management
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The silver market phenomenon : business opportunities in an era of demographic change
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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ECONIS (ZBW)
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Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
2
Leveraging disruptive innovations for the silver market
Kohlbacher, Florian
;
Hang, Chang Chieh
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 65-77)
.
2011
Persistent link: https://www.econbiz.de/10008749565
Saved in:
3
Product development for the silver market
Kohlbacher, Florian
;
Herstatt, Cornelius
;
Schweisfurth, Tim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 3-13)
.
2011
Persistent link: https://www.econbiz.de/10008749569
Saved in:
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