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~subject:"Consumer behaviour"
~isPartOf:"55plus Marketing : Zukunftsmarkt Senioren"
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55plus Marketing : Zukunftsmarkt Senioren
International journal of consumer studies
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Journal of retailing and consumer services
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Working paper / National Bureau of Economic Research, Inc.
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Journal of business research : JBR
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NBER Working Paper
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NBER working paper series
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The silver market phenomenon : marketing and innovation in the aging society
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Journal of marketing management : MM
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The aging consumer : perspectives from psychology and marketing
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The journal of services marketing
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International journal of hospitality management
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Journal of fashion marketing and management
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The aging consumer : perspectives from psychology and economics
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The international review of retail, distribution and consumer research
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail & distribution management
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Jahrbuch Seniorenmarketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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European journal of marketing
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International journal of contemporary hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial services marketing : JFSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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MEA discussion papers
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Marketing and consumer psychology series
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The silver market phenomenon : business opportunities in an era of demographic change
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Working papers / Institute of Economic Research SAS
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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After sixty : marketing to baby boomers reaching their big transition years
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Die Generation Silber - eine Zielgruppe mit Potenzial
Wildner, Raimund
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 41-54)
.
2006
Persistent link: https://www.econbiz.de/10003332544
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Werte und Wertschöpfung durch die Zielgruppe 55 plus
Reidl, Andreas
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003332547
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