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subject:"Konsumentenverhalten"
~person:"Helm, Roland"
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Konsumentenverhalten
Elderly people
6
Ältere Menschen
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Consumer behaviour
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Consumer goods marketing
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Deutschland
3
Germany
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Konsumgütermarketing
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German
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Helm, Roland
Moschis, George P.
14
Heiss, Florian
11
Yoon, Carolyn
11
McFadden, Daniel
9
Winter, Joachim
9
Kohlbacher, Florian
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Guido, Gianluigi
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Landschulze, Sebastian
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Amatulli, Cesare
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Borella, Margherita
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Cole, Catherine A.
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Drolet, Aimee
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Hurd, Michael D.
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Laurent, Gilles
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Shigeoka, Hitoshi
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Vetter, Stefan
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Beatty, Timothy K. M.
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Blow, Laura
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Commault, Jeanne
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Crossley, Thomas F.
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De Nardi, Mariacristina
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Herstatt, Cornelius
4
Hurst, Erik
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Kling, Jeffrey R.
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Mathur, Anil
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Mullainathan, Sendhil
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Pettigrew, Simone
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Shafir, Eldar
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Sudbury-Riley, Lynn
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Beznoska, Martin
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Blundell, Richard W.
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Burns, Amy
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Drolet, Aimee Leigh
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Fisher, Jonathan
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Fon Sim Ong
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Frank, Richard G.
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Gittenberger, Ernst
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Guillemot, Samuel
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Jang, Soocheong
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Friedrich-Schiller-Universität Jena
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Die Betriebswirtschaft : DBW
1
Marketing und Handel
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Review of managerial science
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ECONIS (ZBW)
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Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
2
Was wissen wir zum (Konsumenten-)Verhalten von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
3
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
4
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
5
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
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