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~person:"Benmamoun, Mamoun"
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Benmamoun, Mamoun
Elasrag, Hussein
17
Elbadawi, Ibrahim
12
Hoekman, Bernard M.
12
Kalliny, Morris
12
Bolbol, Ali A.
11
Hoekman, Bernard
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Khader, Bichara
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Naggar, Said el-
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Ianchovichina, Elena
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Kilian, Lutz
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Malkawi, Bashar H.
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Loewe, Markus
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Tlaiss, Hayfaa A.
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Amīn, Samīr
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Kadri, Ali
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Laeven, Luc
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Nugent, Jeffrey B.
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Selim, Hoda
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Alkazaz, Aziz
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Basher, Syed Abul
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Chauffour, Jean-Pierre
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Fakih, Ali
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Laabas, Belkacem
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Makdisi, Samir A.
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Nomikos, Nikos K.
7
Nour, Samia Mohamed
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Nunnenkamp, Peter
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Obeid, Rami
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Tahir, Jamil
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Zhou, Xiaoqing
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AlAzzawi, Shireen
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Harabi, Najib
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Luciani, Giacomo
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1
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
The spillover effect of international trade and investment flows : spotlight on Arab unrest
Benmamoun, Mamoun
;
Lehnert, Kevin
;
Kim, Seung H.
; …
- In:
The journal of developing areas
50
(
2016
)
2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011609567
Saved in:
4
Gulf Arab e-business environment : localization strategy insights
Benmamoun, Mamoun
;
Sobh, Rana
;
Singh, Nitish
;
Moura, …
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011566229
Saved in:
5
The role of MNCs and information flow on institutional flow on institutional change
Kalliny, Morris
;
Benmamoun, Mamoun
;
Cropf, Robert A.
; …
- In:
Multinational business review
23
(
2015
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011339890
Saved in:
6
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
7
Arab and Middle Eastern business research : a review of the empirical literature (1990-2013)
Kalliny, Morris
;
Benmamoun, Mamoun
- In:
Multinational business review
22
(
2014
)
4
,
pp. 442-459
Persistent link: https://www.econbiz.de/10010479137
Saved in:
8
The Arab Spring, MNEs, and virtual public spheres
Benmamoun, Mamoun
;
Kalliny, Morris
;
Cropf, Robert A.
- In:
Multinational business review
20
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009539878
Saved in:
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