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~isPartOf:"The SAGE handbook of international marketing"
~isPartOf:"Measurement and research methods in international marketing"
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The SAGE handbook of international marketing
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1
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko
;
Henseler, Jörg
;
Ringle, Christian M.
- In:
Measurement and research methods in international marketing
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10009377908
Saved in:
2
The state of methodological practice in international marketing research
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Bang, Hae-kyong
- In:
Measurement and research methods in international marketing
,
(pp. 143-167)
.
2011
Persistent link: https://www.econbiz.de/10009377915
Saved in:
3
Stochastic frontier estimation in international marketing research : exploring untapped opportunities
Sarkees, Matthew E.
;
Luchs, Ryan
- In:
Measurement and research methods in international marketing
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009377922
Saved in:
4
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
5
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
6
Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
Franke, George R.
;
Hill, John S.
;
Ramsey, Jase
;
Richey, …
- In:
Measurement and research methods in international marketing
,
(pp. 31-51)
.
2011
Persistent link: https://www.econbiz.de/10009377927
Saved in:
7
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
8
Introduction: measurement and research methods in international marketing
Sarstedt, Marko
;
Schwaiger, Manfred
;
Taylor, Charles Raymond
- In:
Measurement and research methods in international marketing
,
(pp. 3-7)
.
2011
Persistent link: https://www.econbiz.de/10009377935
Saved in:
9
Researching international markets : philosophical and methodological issues
Kumar, V.
- In:
The SAGE handbook of international marketing
,
(pp. 114-162)
.
2009
Persistent link: https://www.econbiz.de/10003792072
Saved in:
10
Research into exporting : theoretical, methodological, and empirical insights
Katsikeas, Constantine S.
;
Leonidou, Leonidas C.
; …
- In:
The SAGE handbook of international marketing
,
(pp. 165-182)
.
2009
Persistent link: https://www.econbiz.de/10003792074
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