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subject:"Theorie"
type_genre:"Collection of articles written by one author"
~type_genre:"Aufsatz im Buch"
~person:"Botschen, Günther"
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Botschen, Günther
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New developments and approaches in consumer behavior research
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Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
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(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
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