//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
~person:"Pistelak, Petr"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bankmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Bank marketing
1
Bankmarketing
1
Consumer goods marketing
1
Czech Republic
1
Konsumgütermarketing
1
Tschechien
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
1
Aufsatz in Zeitschrift
1
Fallstudie
1
Language
All
English
1
Author
All
Pistelak, Petr
Bekolo, Claude
1
Bentz, Klaus
1
Brakensiek, Thomas
1
Brinkmann, Stefan
1
Cheng, Paul K. S.
1
Duran, Randall E.
1
Falcão e Cunha, Joã
1
Fernandez, Emma
1
Fisk, Raymond P.
1
Fleming, John H.
1
Hansing, Annette
1
Ip, Marco P. L.
1
Kaufmann, Silvan
1
Khatri, Vijay
1
Koskull, Catharina von
1
Leifert, Petra
1
Massey, Anne P.
1
Montoya, Mitzi M.
1
Nink, Marco
1
Onomo, Cyrille
1
Patrício, Lia
1
Rezaiamiri, Katayoun
1
Schmidt, Karl Matthäus
1
Sondermann, Axel
1
Ströbel, Carsten
1
Wan, Adolphus Y. Y.
1
Yavuz, Ilker
1
Zerres, Michael P.
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Selling banks is the same as selling soap : applying fast-moving consumer goods best marketing practices to the banking industry in Central and Eastern Europe
Pistelak, Petr
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10003458179
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->