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~isPartOf:"German journal of agricultural economics : GJAE"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
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German journal of agricultural economics : GJAE
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Case studies in the beer sector
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The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
2
Sustainable beer : testing the effects of water conservation messages and brewery type on consumer perceptions
Lee, Nicole M.
;
Callison, Coy
;
Seltzer, Trent
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
9
,
pp. 619-638
Persistent link: https://www.econbiz.de/10012423485
Saved in:
3
"To love beer above all things" : an analysis of Brazilian craft beer subculture of consumption
Koch, Eduardo Salgueiro
;
Sauerbronn, João Felipe Rammelt
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012243037
Saved in:
4
Attitudes and motivations toward craft beer consumption : an explanatory study in two different countries
Rivaroli, Sergio
;
Lindenmeier, Jörg
;
Spadoni, Roberta
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 276-294
Persistent link: https://www.econbiz.de/10012243248
Saved in:
5
Is beer safer than spirits? : how the change in consumption shares of alcoholic beverage types affects traffic mortality in young people
Freeman, Donald G.
- In:
German journal of agricultural economics : GJAE
61
(
2012
)
4
,
pp. 254-264
Persistent link: https://www.econbiz.de/10009692841
Saved in:
6
How the East Was Won: supply chain restructuring in the Eastern European beer market
Van Herck, Kristine
;
Swinnen, Johan F. M.
;
Deconinck, Koen
- In:
German journal of agricultural economics : GJAE
61
(
2012
)
4
,
pp. 213-222
Persistent link: https://www.econbiz.de/10009693563
Saved in:
7
Home bias in consumption: a comparison between wine and beer
Olper, Alessandro
;
Curzi, Daniele
;
Frisio, Dario Gianfranco
- In:
German journal of agricultural economics : GJAE
61
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009693565
Saved in:
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