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~subject:"Consumer behaviour"
~person:"Calvo-Porral, Cristina"
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Consumer behaviour
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Calvo-Porral, Cristina
Joo, Joonhwi
5
Bronnenberg, Bart J.
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Dubé, Jean-Pierre
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European research studies : an international multidisciplinary journal with topics in European integration
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International journal of wine business research
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ECONIS (ZBW)
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
2
Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
- In:
European research studies : an international …
16
(
2013
)
3
,
pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
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