Ajemunigbohun, Sunday Stephen; Aduloju, Sunday Adekunle - In: Economic and environmental studies : a journal for … 17 (2017) 4, pp. 777-793
This study evaluates brand equity measurements on service delivery of insurance companies in Nigeria. An explanatory research design was employed. A purposive sampling technique was adopted. Structured questionnaire was employed for data gathering exercise. The study surveyed 31 insurance...