El-Tagy, Ahmed O.; Wahba, Khaled - In: International Journal of Customer Relationship … 7 (2016) 2, pp. 52-70
Value based concepts are widely viewed as a way that enables companies to escape the price competition. In this case benefits and values start to have a great role. The main objective of the research is to develop a conceptual framework for building relationship value in the B2B context of...