//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
4
Cause-related marketing
4
Advertising effects
2
USA
2
United States
2
Werbewirkung
2
Beziehungsmarketing
1
Charitable organization
1
Charity
1
China
1
Collectivism
1
Comparison
1
Cultural identity
1
Deutschland
1
Fundraising
1
Gemeinnützige Organisation
1
Germany
1
Großbritannien
1
Individualism
1
Individualismus
1
Inter-firm cooperation
1
Internet-Auktion
1
Kollektivismus
1
Kulturelle Identität
1
Learning psychology
1
Lernpsychologie
1
Luxury goods
1
Luxusgüter
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online auction
1
Personality trait
1
Persönlichkeitsmerkmal
1
Relationship marketing
1
United Kingdom
1
Unternehmenskooperation
1
Vergleich
1
Viral marketing
1
Virales Marketing
1
Wohltätigkeit
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Aldridge, Nick
1
Boenigk, Silke
1
Fowles, Joe
1
Fraedrich, John
1
Mullen, Linda Greef
1
Schuchardt, Viktoria
1
Thomas, Michael Lee
1
Wang, Ye
1
more ...
less ...
Published in...
All
International journal of nonprofit & voluntary sector marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of marketing communications
10
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Apas Papers
3
Cogent business & management
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
MPRA Paper
3
Sport management review
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru Economic Journal
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Cogent Business & Management
2
Corporate reputation review : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Individualism/collectivism, charitable giving, and cause-related marketing : a comparison of Chinese and Americans
Wang, Ye
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10010483790
Saved in:
2
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
3
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
4
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->