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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
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Journal of marketing communications
10
Journal of nonprofit & public sector marketing
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Psychology & marketing
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Journal of Business Ethics
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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The journal of consumer marketing
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Apas Papers
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Cogent business & management
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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MPRA Paper
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Sport management review
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World review of entrepreneurship, management and sustainable development
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AMS review : official publication of the Academy of Marketing Science
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Amfiteatru Economic Journal
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Asian Journal of Sustainability and Social Responsibility (AJSSR)
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Cogent Business & Management
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
2
Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin
;
Sung, Yoon Hi
;
Cho, Chang-Hoan
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
Saved in:
3
Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
Saved in:
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