//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Economic transition"
~type_genre:"Reprint"
~isPartOf:"Cross-cultural and critical perspectives on brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"China"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Economic transition
China
3
Consumer behaviour
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Kulturelle Identität
2
Advertising
1
Advertising effects
1
American
1
Amerikanisch
1
Corporate reputation
1
Fast-food industry
1
Firmenimage
1
McDonald's Corporation
1
Nordamerika
1
North America
1
Psychology of advertising
1
Schnellgastronomie
1
Social change
1
Sozialer Wandel
1
Systemtransformation
1
Target group
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Eckhardt, Giana M.
1
Houston, Michael J.
1
Published in...
All
Cross-cultural and critical perspectives on brands
Multinational enterprises and host economies ; Vol. 1
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->