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type_genre:"Article in journal"
~subject:"Consumer behaviour"
~isPartOf:"Journal of global marketing"
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Consumer behaviour
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Journal of global marketing
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Journal of fashion marketing and management
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Asia Pacific journal of marketing and logistics
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International business review : the official journal of the European International Business Academy
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International journal of wine business research : IJWBR
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Young consumers : insight and ideas for responsible marketers
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
3
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Saved in:
4
Understanding the global phenomenon of online group buying : perspective from China and the United States
Tsai, Wan-Hsiu Sunny
;
Zhang, Jie
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011654381
Saved in:
5
The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
Saved in:
6
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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