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type_genre:"Article in journal"
~subject:"Consumer behaviour"
~person:"Donvito, Raffaele"
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Donvito, Raffaele
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of product & brand management
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ECONIS (ZBW)
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
2
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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