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~subject:"Market research"
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Comparative study on the consumption patterns of chocolates in northeast suburbs of Mumbai
D'Silva, Bernadette
;
D'Silva, Stephen
;
Trehan, Gautam
- In:
Managing cultural diversity
,
(pp. 19-29)
.
2012
Persistent link: https://www.econbiz.de/10009739801
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2
Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
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