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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
408
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Brand management
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USA
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Brand image
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
103
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Psychology & marketing
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
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1
Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie
;
Mikolon, Sven
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
Saved in:
2
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
3
Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
Saved in:
4
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
5
Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Espinoza Petersen, Francine
;
Dretsch, Heather Johnson
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011817016
Saved in:
6
When consumers become project backers : the psychological consequences of participation in crowdfunding
Bitterl, Sally
;
Schreier, Martin
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 673-685
Persistent link: https://www.econbiz.de/10011956613
Saved in:
7
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Saved in:
8
It's not us, it's you : how threatening self-brand association leads to brand pursuit
Angle, Justin W.
;
Forehand, Mark R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011490880
Saved in:
9
The influence of gender and self-monitoring on the products consumers choose for joint consumption
Tang, Linyun W.
;
Chartrand, Tanya L.
;
Fitzsimons, Gavan J.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 398-407
Persistent link: https://www.econbiz.de/10011428884
Saved in:
10
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
11
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
12
The role of consumer self-control in the consumption of virtue products
Ein-Gar, Danit
;
Goldenberg, Jacob
;
Sagiv, Lilach
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009569980
Saved in:
13
Drivers of consumer-brand identification
Sauer, Nicola E.
;
Ratneshwar, Srinivasan
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
Saved in:
14
Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.
;
Kaikati, Andrew M.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
Saved in:
15
How to say "no" : conviction and identity attributions in persuasive refusal
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10009684895
Saved in:
16
Happily (mal)adjusted : cosmopolitan identity and expatriate adjustment
Grinstein, Amir
;
Wathieu, Luc
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009684916
Saved in:
17
Defending the markers of masculinity : consumer resistance to brand gender-bending
Avery, Jill
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10009684920
Saved in:
18
Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
Saved in:
19
Introduction to the special issue on consumer identities
Warlop, Luk
;
Puntoni, Stefano
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
Saved in:
20
Special issue: Consumer identities
Warlop, Luk
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009684928
Saved in:
21
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
Saved in:
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