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isPartOf:"European journal of marketing : EJM"
~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
348
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347
Brand management
78
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78
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74
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74
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Duque, Lola C.
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European journal of marketing : EJM
Journal of revenue and pricing management
70
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing and consumer services
64
Journal of business research : JBR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
39
International journal of industrial organization
35
Journal of retailing
33
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
28
International journal of production economics
26
Discussion papers / CEPR
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Journal of marketing
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Information systems research : ISR
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International journal of hospitality management
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International journal of production research
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Omega : the international journal of management science
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Discussion paper / Centre for Economic Policy Research
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Economics letters
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Journal of the Academy of Marketing Science
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Production and operations management : an international journal of the Production and Operations Management Society
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NBER working paper series
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CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Journal of economics & management strategy : JEMS
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Transportation research / E : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Tinbergen Institute
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Psychology & marketing
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1
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
2
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
3
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
4
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
5
Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Krishen, Anjala S.
;
Agarwal, Shaurya
;
Kachroo, Pushkin
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1073-1093
Persistent link: https://www.econbiz.de/10011529787
Saved in:
6
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
7
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
8
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
9
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
10
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
11
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
12
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
13
Direct versus indirect channels : differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
Nicolau, Juan L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 260-278
Persistent link: https://www.econbiz.de/10009718529
Saved in:
14
Replication of pricing effects on brand choice behaviour
Motes, William H.
- In:
European journal of marketing : EJM
21
(
1987
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10001072526
Saved in:
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