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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hamilton, Rebecca W."
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Resource scarcity
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Brand extension
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Consumer decision making
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Hamilton, Rebecca W.
Chandon, Pierre
21
Netessine, Serguei
14
Wertenbroch, Klaus
13
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9
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8
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Faculty & research / Insead : working paper series
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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ESMT working paper
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
2
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
3
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
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