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Brand management
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Journal of marketing management : MM
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
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74
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56
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56
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Journal of fashion marketing and management
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The journal of consumer marketing
44
International journal of consumer studies
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Journal of international marketing
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
11
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
12
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
13
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
14
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
15
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
16
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
17
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
18
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
19
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
Saved in:
20
Testing the robustness of brand partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
21
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
22
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
23
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
24
Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
25
Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
26
Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
27
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
28
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
29
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
30
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
31
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
32
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
33
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
34
Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
Saved in:
35
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
36
Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena
;
Tojib, Dewi
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
Saved in:
37
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
38
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
39
CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
Saved in:
40
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
41
Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien
;
Ostberg, Jacob
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 882-911
Persistent link: https://www.econbiz.de/10009790968
Saved in:
42
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
43
Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.
;
Helm, Clive
;
Munk, Jonas
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
Saved in:
44
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
45
Child-brand relations : a conceptual framework
Ji, Mindy F.
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 603-619
Persistent link: https://www.econbiz.de/10003746677
Saved in:
46
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping
;
Chan, Tsang-sing
;
Lau, Heng Hwa
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
Saved in:
47
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
Romaniuk, Jenni
;
Gaillard, Elise
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 267-284
Persistent link: https://www.econbiz.de/10003458974
Saved in:
48
Explaining behavioural intentions toward co-branded products
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
Saved in:
49
How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy
Kamins, Michael A.
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 591-612
Persistent link: https://www.econbiz.de/10003558828
Saved in:
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