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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Blanchard, Simon J."
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Consumer behaviour
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Choice restriction
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Conspicuous consumption
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Consumer choice
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Consumer motivation
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Customer satisfaction
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Interdependent preferences
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Kaufmotiv
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Kundenzufriedenheit
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Blanchard, Simon J.
Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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1
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ECONIS (ZBW)
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Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
2
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
3
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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