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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Blanchard, Simon J."
~person:"Eisend, Martin"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Brand personality
1
Brand personality dimensions
1
Brand relationship strength
1
Choice restriction
1
Commitment
1
Conspicuous consumption
1
Consumer choice
1
Consumer motivation
1
Cosmetics
1
Customer satisfaction
1
Fernsehwerbung
1
Gender studies
1
Geschlechterforschung
1
Interdependent preferences
1
Kaufmotiv
1
Kosmetik
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
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Meta-Analyse
1
Meta-analysis
1
Nachfrageinterdependenz
1
Overpayment
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preismanagement
1
Pricing
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Blanchard, Simon J.
Eisend, Martin
Kim, Jungkeun
4
Barone, Michael J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Advances in advertising research
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of retailing
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
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Wirtschaftspsychologie
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ECONIS (ZBW)
5
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1
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
2
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
3
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
5
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
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