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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"United States"
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United States
Consumer behaviour
740
Konsumentenverhalten
739
Brand management
550
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550
Brand image
453
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453
Brand
357
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353
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174
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174
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92
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The journal of brand management : an international journal
The journal of product & brand management
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
65
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
51
NBER working paper series
47
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
Agricultural and resource economics review : ARER
16
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ECONIS (ZBW)
25
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1
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
2
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
5
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
6
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
7
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
8
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
9
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
10
How personal pronouns influence brand name preference
Kachersky, Luke
;
Palermo, Nicole
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
Saved in:
11
The impact of advertising disclaimers (fine print) on brand attitudes
Black, Gregory S.
;
Hankins, Kristine Watson
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 298-308
Persistent link: https://www.econbiz.de/10009729356
Saved in:
12
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
13
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
Saved in:
14
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
15
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
16
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
17
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
18
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
Saved in:
19
Regulatory focus as a determinant of brand value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
20
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
21
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
22
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
Saved in:
23
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
24
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
25
The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
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