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isPartOf:"The journal of brand management : an international journal"
~person:"Confente, Ilenia"
~person:"Baghi, Ilaria"
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Consumer behaviour
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Brand image
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Brand management
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Confente, Ilenia
Baghi, Ilaria
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
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Kulczynski, Alicia
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The journal of brand management : an international journal
Corporate social responsibility and environmental management
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Economia / Richerche
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
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Journal of business ethics : JBE
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Journal of business research : JBR
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Luxury marketing : a challenge for theory and practice
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
2
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
3
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
4
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
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