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isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~subject:"brand connection"
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Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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