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isPartOf:"The journal of brand management : an international journal"
~person:"Grappi, Silvia"
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Consumer behaviour
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Brand
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Brand image
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Brand management
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Emotion
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Luxury goods
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Luxusgüter
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Markenartikel
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Grappi, Silvia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Brasel, S. Adam
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Butcher, Luke
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Caruana, Albert
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Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
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Felix, Reto
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Grace, Debra
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The journal of brand management : an international journal
European journal of marketing : EJM
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of business ethics : JOBE
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Percorsi
1
Psychology & marketing
1
Tourism management : research, policies, practice
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
4
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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