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isPartOf:"The journal of brand management : an international journal"
~person:"Johnson, Lester W."
~person:"Abratt, Russell"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Brand
5
Markenartikel
5
Beziehungsmarketing
2
Brand loyalty
2
Brand trust
2
Markentreue
2
Relationship marketing
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South Africa
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Südafrika
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brand equity
2
brand health
2
Advertising effects
1
Behaviour change
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Bekleidung
1
Brand equity
1
Brand evangelism
1
Brand relationship quality
1
Brand satisfaction
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Celebrity endorsement
1
Celebrity-Werbung
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Clothing
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Confidence
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Conjoint analysis
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Conjoint-Analyse
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Customer advocacy
1
Customer brand engagement
1
Customer satisfaction
1
Einzelhandel
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Gesundheit
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8
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Johnson, Lester W.
Abratt, Russell
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
4
The journal of product & brand management
3
International journal of consumer studies
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Businesses
1
European journal of marketing
1
Health marketing quarterly
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing ; Vol. V
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of financial services marketing
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Review of business : interdisciplinary journal on risk and society
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
4
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
5
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
6
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
7
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
8
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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