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isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate reputation"
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Corporate reputation
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
184
Markenartikel
182
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
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Brand extension
19
Markentransfer
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Markentreue
19
China
17
Customer satisfaction
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Kundenzufriedenheit
15
Measurement
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Messung
14
Firmenimage
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Product counterfeiting
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12
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12
Virales Marketing
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Bajde, Domen
1
Berenguer Contrí, Gloria
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Caruana, Albert
1
Cho, Chang-Hoan
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1
Demetriou, Marlen
1
Dens, Nathalie
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Ford, Becky R.
1
Gatti, Lucia
1
Gil Saura, Irene
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He, Xinming
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Huber, Frank
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Jong Woo Jun
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Kwon, He-Boong
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Kwon, Hyuck Joon
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Lin, Zhibin
1
Meyer, Frederik
1
Michel, Géraldine
1
Mishra, Anubhav A.
1
Papasolomou, Ioanna
1
Pritchard, Mark
1
Roosens, Bram
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Ruiz Molina, María Eugenia
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Snehota, Ivan
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Stohl, Cynthia
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Vogel, Johannes
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Vollmann, Stefan
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The journal of brand management : an international journal
Journal of retailing and consumer services
24
Journal of business research : JBR
17
Journal of business ethics : JOBE
16
Corporate reputation review : an international journal
10
Psychology & marketing
10
International journal of hospitality management
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of contemporary hospitality management
6
Journal of marketing communications
6
Journal of travel and tourism marketing
6
European research studies
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
The journal of product & brand management
5
International journal of industrial organization
4
International studies of management and organization
4
Journal of financial services marketing : JFSM
4
Journal of international marketing
4
The journal of consumer marketing
4
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Corporate communications : an international journal
3
Corporate reputation review
3
Corporate social responsibility and environmental management
3
European journal of marketing : EJM
3
European retail research
3
International journal of bank marketing
3
International journal of retail and distribution management
3
International marketing review
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
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1
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
4
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
5
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
6
Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
Saved in:
7
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
8
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
9
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
10
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
11
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
12
The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
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