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isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
~person:"Jeong, Hyun Ju"
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The journal of brand management : an international journal
International review on public and non-profit marketing
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Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
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