//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
1,070
Konsumentenverhalten
1,070
Brand management
339
Markenführung
339
Brand image
272
Markenimage
272
Gastronomie
258
Restaurant industry
258
Beziehungsmarketing
241
Relationship marketing
241
Brand
212
Markenartikel
208
Customer satisfaction
199
Kundenzufriedenheit
199
Dienstleistungsqualität
196
Hotel industry
196
Hotellerie
196
Service quality
196
Emotion
111
Online-Marketing
78
Viral marketing
78
Virales Marketing
78
Luxury goods
75
Luxusgüter
75
Social Web
65
Social web
65
USA
61
United States
61
Food
53
Lebensmittel
51
Personality psychology
51
Persönlichkeitspsychologie
51
Corporate Social Responsibility
50
Corporate social responsibility
50
Advertising effects
48
Werbewirkung
48
Confidence
45
Vertrauen
45
China
43
more ...
less ...
Online availability
All
Undetermined
65
Free
1
Type of publication
All
Article
78
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Festschrift
1
Language
All
English
78
Author
All
Law, Chun Hung Roberts
6
Li, Hengyun
3
Liang, Sai
3
Zhang, Zili
3
Back, Robin M.
2
Bufquin, Diego
2
Jang, Soocheong
2
Jeong, Miyoung
2
Kang, Juhee
2
Liu, Jianwei
2
Nutta, Marco W. W.
2
Park, Jeong-Yeol
2
Tang, Chun-Hung
2
Wang, Ye
2
Yen, Chih-Lun Alan
2
Zhang, Lu
2
Zhang, Ziqiong
2
Ahn, Jiseon
1
Ajitha, Soundararaj
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Azar, Salim L.
1
Back, Ki-Joon
1
Bai, Billy
1
Banerjee, Snehasish
1
Bernard, Shaniel
1
Bonn, Mark Andrew
1
Busser, James A.
1
Carlson, Jamie
1
Casaló, Luis V.
1
Chadwick, Simon
1
Chan, Irene Cheng Chu
1
Chang, Ya Ping
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Cho, Meehee
1
Chow, Cheris W. C.
1
Chua, Alton Y. K.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
39
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
29
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
International journal of business information systems : IJBIS
20
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
50
of
78
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
5
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
8
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
9
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
10
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
11
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
12
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
13
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
14
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
15
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
16
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
17
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
18
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
19
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
20
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
21
Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model
Pillai, Souji Gopalakrishna
;
Kim, Woo Gon
;
Kavitha Haldorai
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363635
Saved in:
22
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
23
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
24
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
25
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
26
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
27
Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived credibility of online reviews
Yan, Liping
;
Hua, Changhua
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013327965
Saved in:
28
Do consumers care about CSR in their online reviews? : an empirical analysis
D'Acunto, David
;
Tuan, Annamaria
;
Dalli, Daniele
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241385
Saved in:
29
Comparing online reviews of hyper-local restaurants using deductive content analysis
Kim, Yoonah
;
Rahman, Imran
;
Bernard, Shaniel
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241474
Saved in:
30
Effects of hotel website photographs and length of textual descriptions on viewers' emotions and behavioral intentions
Bufquin, Diego
;
Park, Jeong-Yeol
;
Back, Robin M.
; …
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241894
Saved in:
31
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
32
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
33
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
34
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
35
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
36
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
37
Examining consumer emotion and behavior in online reviews of hotels when expecting managerial response
Xu, Xun
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012293748
Saved in:
38
Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions
Back, Robin M.
;
Park, Jeong-Yeol
;
Bufquin, Diego
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293764
Saved in:
39
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
Saved in:
40
A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for "luminaries" special issue of Inter...
Gursoy, Dogan
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 53-60
Persistent link: https://www.econbiz.de/10011982122
Saved in:
41
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
Saved in:
42
Why do you use Yelp? : analysis of factors influencing customers’ website adoption and dining behavior
Salehi-Esfahani, Saba
;
Kang, Juhee
- In:
International journal of hospitality management
78
(
2019
),
pp. 179-188
Persistent link: https://www.econbiz.de/10012012744
Saved in:
43
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
44
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
45
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
46
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
47
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
48
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
49
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
50
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->