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isPartOf:"The journal of brand management : an international journal"
~subject:"Werbewirkung"
~person:"IIicic, Jasmina"
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Werbewirkung
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IIicic, Jasmina
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The journal of brand management : an international journal
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The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
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