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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Markenimage
Consumer behaviour
57
Konsumentenverhalten
57
Brand management
40
Markenführung
40
Brand image
33
Brand
22
Markenartikel
22
Beziehungsmarketing
9
Relationship marketing
9
India
8
Indien
8
Brand extension
6
Markentransfer
6
Brand loyalty
5
Luxury goods
5
Luxusgüter
5
Markentreue
5
Advertising effects
3
Bekleidung
3
Clothing
3
Customer satisfaction
3
Einzelhandel
3
Emotion
3
Fashion
3
Handelsmarke
3
Kundenzufriedenheit
3
Mode
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Social Web
3
Social web
3
Store brand
3
Werbewirkung
3
Advertising
2
Consumer attitudes
2
Dienstleistungsqualität
2
Gastronomie
2
Internet marketing
2
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Type of publication
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Article
33
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Article in journal
33
Aufsatz in Zeitschrift
33
Language
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English
33
Author
All
Ragel, V. R.
3
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Panda, Tapan K.
2
Walter, Nadine
2
Balaji, M. S.
1
Baswan, Taru
1
Bhukya, Ramulu
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Datta, Saroj Kumar
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Gupta, Gaurav
1
Ishaq, Zahid
1
Javanmard, Habibollah
1
Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
Kavida, V.
1
Lakshmi, S.
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Mann, Bikram Jit Singh
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Mishra, Mukesh Kumar
1
Nia, Ensiyeh Nemati
1
Panda, Tapas K.
1
Pattanayak, J. K.
1
Paul, Soumi
1
Pegoo, M. K. K.
1
Peter, Sachith Indika
1
Ragal, V. R.
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of international consumer marketing
70
Journal of marketing communications
70
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of global marketing
52
Marketing intelligence & planning
52
International marketing review
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
International journal of consumer studies
42
Journal of promotion management : innovations in planning and applied research
42
Cogent business & management
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of Islamic marketing
38
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
33
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
5
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
6
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
7
The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur
;
Ishaq, Zahid
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011751083
Saved in:
8
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
9
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
10
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
Saved in:
11
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia
;
Lodhi, Rab Nawaz
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Saved in:
12
Impact of brand equity on purchase intention of home appliances
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011635597
Saved in:
13
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
14
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
15
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
16
Factors affecting shoopers' brand preference towards choosing retail stores
Bhukya, Ramulu
;
Singh, Sapna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011538410
Saved in:
17
Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
Saved in:
18
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
Saved in:
19
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
20
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
21
Determinants of the buying behavior of young consumer of branded clothes : an empirical analysis
Kansra, Pooja
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010424453
Saved in:
22
The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
Saved in:
23
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
24
An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
25
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
26
The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones
Mishra, Mukesh Kumar
;
Choudhury, Dibyendu
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10009772584
Saved in:
27
Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.
;
Choudhury, Smitishikha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
Saved in:
28
Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
Saved in:
29
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
30
Effect of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking
Javanmard, Habibollah
;
Nia, Ensiyeh Nemati
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
4
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009425880
Saved in:
31
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
32
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
Saved in:
33
Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
Saved in:
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