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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Pelsmacker, Patrick de"
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Markenimage
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
37
Brand management
33
Markenführung
33
Advertising effects
27
Werbewirkung
27
Designation of origin
20
Herkunftsbezeichnung
20
Brand
19
Markenartikel
19
International marketing
14
Internationales Marketing
14
Advertising
13
Werbung
13
Belgien
10
Belgium
10
Product Placement
10
Product placement
10
Emotion
8
Internet marketing
7
Online-Marketing
7
Viral marketing
6
Virales Marketing
6
Beziehungsmarketing
5
Brand placement
5
Electric vehicle
5
Elektrofahrzeug
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Social Web
5
Social web
5
Perceived brand globalness
4
Persuasion knowledge
4
Structural equation model
4
Strukturgleichungsmodell
4
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Undetermined
23
Free
1
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Article
37
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37
Aufsatz in Zeitschrift
37
Conference paper
2
Konferenzbeitrag
2
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English
37
Author
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Diamantopoulos, Adamantios
Pelsmacker, Patrick de
Phau, Ian
28
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Paul, Justin
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Journal of business research : JBR
14
Journal of international marketing
6
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
British journal of management
1
European journal of marketing : EJM
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
37
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
6
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
7
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
8
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
11
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
12
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
13
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
14
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
15
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
16
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
17
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
18
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
19
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
20
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
21
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
22
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
23
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
24
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
25
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
26
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
27
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
28
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
29
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
30
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
31
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
32
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
33
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Saved in:
34
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
35
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
36
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
37
Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra
;
Diamantopoulos, Adamantios
; …
- In:
Management international review : mir ; journal of …
48
(
2008
)
5
,
pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
Saved in:
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