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subject:"Markenimage"
~person:"Ko, Eunju"
~subject:"China"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
China
Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
Markenführung
24
Mode
24
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Brand image
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Nachhaltiger Konsum
6
South Korea
6
Sustainable consumption
6
Südkorea
6
Advertising effects
5
Nachhaltigkeit
5
Sustainability
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
Customer equity
3
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9
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12
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12
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12
Conference paper
1
Konferenzbeitrag
1
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English
12
Author
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Ko, Eunju
Phau, Ian
31
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
24
Bang, Nguyen
20
Usman, Osly
19
Huber, Frank
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Wang, Cheng Lu
17
Chan, Kara
15
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Park, Jungkun
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Wang, Ying
13
Fetscherin, Marc
12
Gierl, Heribert
12
Johnson, Lester W.
12
Khamitov, Mansur
12
Liu, Matthew Tingchi
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
He, Jiaxun
11
Hu, Wuyang
11
Hung, Kam
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
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Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
7
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
8
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
9
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
10
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
11
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
12
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
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