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~subject:"Werbung"
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Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
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2
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
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3
Werbecharaktere im Umfeld fiktionaler Medienwelten : eine Analyse der Übertragbarkeit fiktionaler Bedeutungen auf die Werbung
Spilski, Anja
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008823069
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4
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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