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type:"book"
~subject:"Werbung"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
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Search: subject_exact:"Consumer Behaviour"
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Werbung
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
6
Brand management
6
Markenführung
6
Advertising effects
5
Brand
5
Markenartikel
5
Theorie
5
Theory
5
Werbewirkung
5
Einzelhandel
3
Handelsmarke
3
Retail trade
3
Store brand
3
Beziehungsmarketing
2
Brand image
2
Confidence
2
Consumer goods
2
Dauerhafte Konsumgüter
2
Dienstleistungsqualität
2
Durable goods
2
Konsumgüter
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
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2
Preiswettbewerb
2
Price competition
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2
Service quality
2
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English
6
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Andrews, J. Craig
1
Burton, Scot
1
Grewal, Dhruv
1
Gupta, Sunil
1
Heckler, Susan E.
1
Houston, Michael J.
1
Keller, Kevin Lane
1
Krishnan, Rajaram
1
Lehmann, Donald R.
1
Mela, Carl F.
1
Monroe, Kent B.
1
Netemeyer, Richard G.
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Ratneshwar, Srinivasan
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Report / Marketing Science Institute / Marketing Science Institute
SpringerLink / Bücher
12
Forschungsgruppe Konsum und Verhalten
8
NBER working paper series
8
Report / Marketing Science Institute
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
CESifo working papers
6
Discussion paper / Tinbergen Institute
6
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5
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5
Advances in international marketing
4
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Springer eBook Collection
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European Advertising Academy
3
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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IESE Business School Working Paper
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Kelley School of Business Research Paper
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Konsum und Verhalten
3
Marketing and consumer psychology series
3
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3
Simon Business School working paper
3
Springer eBook Collection / Business and Management
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Department of Economics discussion paper series / University of Oxford
2
ERIM report series research in management
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
6
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1
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
3
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
4
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
5
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
6
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
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