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type_genre:"Handbook"
~type_genre:"Übersichtsarbeit"
~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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(1991). - 306 S. - Enth. 5 Beitr.
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Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
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1998
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