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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Data protection
14
Datenschutz
14
Consumer behaviour
12
Konsumentenverhalten
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Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
5
Relationship marketing
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Online-Handel
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Milne, George R.
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Pagani, Margherita
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Bott, Gregory J.
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Cleveland, Mark
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Damangir, Sina
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
40
Internet policy review : journal on internet regulation
37
Journal of business research : JBR
37
Technological forecasting & social change : an international journal
35
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of business information systems : IJBIS
29
Internet Policy Review
28
Telecommunications policy : the international journal of digital economy, data sciences and new media
28
Business horizons
21
Information systems research : ISR
21
Journal of internet commerce
20
Electronic commerce research
19
Electronic markets : the international journal on networked business
19
Journal of business ethics : JOBE
19
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
18
Electronic markets : EM ; the international journal of electronic commerce and business media
16
International journal of electronic business
14
International journal of networking and virtual organisations : IJNVO
14
IEEE transactions on engineering management : EM
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Management information systems : mis quarterly
13
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
13
HMD : Praxis der Wirtschaftsinformatik
12
Journal of management information systems : JMIS
12
International journal of electronic commerce : IJEC
11
Geheimnisschutz, Datenschutz, Informationsschutz : [6. Jahrestagung der Studiengesellschaft für Wirtschaft und Recht am 23. und 24. November 2006 in Salzburg]
10
Journal of consumer marketing
10
Journal of retailing
10
European journal of operational research : EJOR
9
Information economics and policy : IEP
9
International journal of industrial organization
9
International journal of internet marketing and advertising : IJIMA
9
Journal of public policy & marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Der Betrieb
8
International journal of electronic business : IJEB
8
International journal of hospitality management
8
Journal of consumer affairs : official publication of the American Council on Consumer Interests
8
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ECONIS (ZBW)
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1
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
4
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
5
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
6
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
7
To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill
;
Poddar, Amit
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 27-38
Persistent link: https://www.econbiz.de/10011743753
Saved in:
8
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
9
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
10
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
11
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
12
Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok
;
Kim, Jooyoung
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
Saved in:
13
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
14
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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