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~person:"Langford, Paul"
~person:"Rao, Anita"
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Langford, Paul
Rao, Anita
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
2
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
3
Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
;
Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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4
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
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5
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
Saved in:
6
Internet advertising: websites to be regulated by ASA?
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 260-262
Persistent link: https://www.econbiz.de/10003433489
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