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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Ballantyne, David
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
20
Journal of service management
14
Journal of service research : JSR
14
SpringerLink / Bücher
10
Journal of retailing and consumer services
7
The service industries journal
7
Gabler Edition Wissenschaft
6
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5
International journal of hospitality management
5
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Journal of service research
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Schriften zum Produktionsmanagement
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Services marketing quarterly
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Forum Dienstleistungsmanagement
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of services and operations management
3
International journal of services, economics and management
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Journal of service theory and practice
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Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
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Neue betriebswirtschaftliche Forschung : Nbf
3
Springer eBook Collection / Business and Economics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dienstleistungsmanagement : Jahrbuch
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Edward Elgar E-Book Archive
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Global mobile commerce : strategies, implementation, and case studies
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International journal of business excellence
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International journal of business innovation and research : IJBIR
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International journal of project management : the journal of The International Project Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and standards
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ECONIS (ZBW)
7
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1
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
2
Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur
;
Gruber, Thorsten
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
Saved in:
3
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
4
Value propositions as communication practice : taking a wider view
Ballantyne, David
;
Frow, Pennie
;
Varey, Richard J.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
Saved in:
5
On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
Saved in:
6
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
7
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
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