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~person:"Grönroos, Christian"
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Search: subject_exact:"Dienstleistung"
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Dienstleistung
17
Services
10
Marketing
7
Dienstleistungsmarketing
6
Services marketing
6
Beziehungsmarketing
4
Management
4
Relationship marketing
4
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3
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3
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3
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3
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3
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2
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Absatz
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1
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Customer
1
Customer centricity
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Dienstleistungen
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Dienstleistungsgewerbe
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15
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Grönroos, Christian
Bruhn, Manfred
92
Merz, Joachim
82
Corsten, Hans
70
Gössinger, Ralf
45
Meffert, Heribert
37
Leimeister, Jan Marco
35
Krcmar, Helmut
29
Wasilewski, Rainer
29
Haller, Sabine
27
Meyer, Anton
26
Hadwich, Karsten
24
Paic, Peter
24
Stauss, Bernd
24
Edvardsson, Bo
23
Ahlert, Dieter
21
Fließ, Sabine
21
Kleinaltenkamp, Michael
20
Bitner, Mary Jo
19
Görg, Holger
19
Zeithaml, Valarie A.
18
Gustafsson, Anders
17
Oberlander, Willi
17
Weinkopf, Claudia
17
Witell, Lars
17
Berry, Leonard L.
16
Vargo, Stephen L.
15
Gallouj, Fai͏̈z
13
Ganz, Walter
13
Hipp, Christiane
13
Bullinger, Hans-Jörg
12
Kowalkowski, Christian
12
Lovelock, Christopher H.
12
Lusch, Robert F.
12
Parasuraman, A.
12
Richter, Magnus
12
Zwick, Markus
12
Crinò, Rosario
11
Geishecker, Ingo
11
Gremler, Dwayne D.
11
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Svenska Handelshögskolan <Helsinki>
1
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2
Ekonomiska Samfundets tidskrift
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Organization and management series
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
2
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1
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
2
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
3
Language use in services : recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
7
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
8
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
9
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
10
The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 187-196)
.
2007
Persistent link: https://www.econbiz.de/10003595868
Saved in:
11
In search of a new logic for marketing : foundations of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10004877358
Saved in:
12
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
13
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
14
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
15
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
-
1. print.
Persistent link: https://www.econbiz.de/10004085534
Saved in:
16
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
17
Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
32
(
1979
)
1
,
pp. 195-200
Persistent link: https://www.econbiz.de/10002547244
Saved in:
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